Like you, we’ve had enough

Why Principle Networks founders Russ
& Alex are shaking up the industry

In May 2018, Russell Crowley and Alex Steer took a decision that would change their lives and more importantly change the IT networking industry for good and for the better.

After years and years of hearing horror stories of IT procurers being lumbered with unsuitable off-the-shelf managed networks by sales people tied to specific suppliers, Russ and Alex knew something needed to change.

With decades of combined experience in the industry, they knew that the one-size-fits-all approach used by providers tied to a single manufacturer never worked. What was needed was a tailored approach that took into account the customer’s unique requirements and ambitions. Holistic and futuristic networking solutions that selected the best industry-leading technologies from the world’s best manufacturers. Bespoke solutions designed and executed by a team cherry-picked for its expertise and experience.

Russ and Alex did just that and set up Principle Networks. It seemed that principles needed to be re-established in the IT networking industry. This was the perfect opportunity to restore faith and integrity.

Did we mention, we’re born in the cloud.

Our customers rely on us to be readily available, all of the time. That’s why we adopt a ‘cloud only’ strategy for ourselves. From servicedesk applications and monitoring platforms to file storage and backups, all our systems are accessible online. Giving us the resilience to support our customers from anywhere, anytime, irrespective of what’s happening in the world.


We’ve got your back, round-the-clock.

Having the right mix of people, partners, technology and processes ensures we’re able to consistently delight our customers with exceptional levels of service and support, 24x7x365. Providing the comfort that someone is always available to service and maintain the critical network foundations their business and customers relies on.

What we truly believe

  • Specialisation is key

    Specialisation is key

    We’re not all things to all people. We don't spread ourselves thinly for the sake of extra revenue streams. We stay within the boundaries of our expertise. We set the bar high, pulling in specialists with the right experience and skills.

  • One size never fits all

    One size never fits all

    Traditional service providers offer solutions based on what they want to sell, not what you want or need. We're not limited and neither are you. We tap into an ecosystem of industry leading technologies for our customers. We're free to design and implement solutions which are right for your business, not our revenue targets.

  • We're a trusted partner

    We're a trusted partner

    We help customers with advanced networking requirements and smaller in-house IT teams. We actively encourage customers to leverage the skills of our specialists, to use them for help and guidance and to get in touch directly when they need support.

  • We adapt fast

    We adapt fast

    Our customers love how agile, flexible and innovative we are. We don't have legacy systems or old investments holding us back. We tackle new challenges head on to evolve with our customers. We're highly creative when solving new and interesting problems.

  • We keep it simple

    We keep it simple

    Got a problem? Our service desk won't painfully filter you through the system to speak to someone who may or may not be able to help. Any customer experiencing problems should get directly through to a highly skilled specialist that understands and can resolve issues quickly and efficiently.

  • We take ownership

    We take ownership

    It's not always black and white as to who's responsible for a service affecting issue but we save that for later. We take ownership of problems that arise and then work together to get them resolved quickly. We can deal with the details when things are back up and running.

  • We have respect

    We have respect

    We treat others as we wish to be treated. It's simple, it's powerful. It's the underlying principle which governs our relationship with colleagues, suppliers and customers alike.

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